Edward Adoo has many strings to his bow. A broadcaster, writer, music consultant and DJ, Ed is an ardent music lover with a vision that unites the dancefloor through eclectic sounds. Ed's love of electronic and black music led to him to become a DJ, hosting club nights, playing at launch parties and brand launches for Blackberry, T-Mobile, Sky and Silverstone.
Ed has always had a bug for music and broadcasting. After setting up a school radio station at St George's, Ed was able to explore the roots of radio presenting alongside Tom Findlay (one half of dance collective Groove Armada) at King’s College Hospital. This led to producing at Kiss 100 then being scouted by Channel Fly's Student Broadcast Network to launch and present Circumference, a Saturday-night syndicated show, where Ed and his co-producer, Annie Mac, cut their teeth in professional radio.
Ed joined Zons PR to launch their music division. In that role he secured the first UK Top 40 hit for MOBO award-winning artist Rhian Benson. Ed also worked on a remix project as an A&R for Wendy James of Transvision Vamp, under her Racine moniker. Alongside his DJing work, Ed contributes to various magazines on music and cultural topics – he’s written on Reggaeton music for The Guardian, and is voice of the Fresh 40 Chart Show, MTV Base and MySpace Music. The legendary Karl Pilkington paved the way for Ed to further his work in radio voiceovers with the opportunity to voice promos on XFM. This led to work as a television continuity announcer on ITV2/4 and Channel 4 as the voice of More 4 with slots on E4.
His radio reigns were notched up by NME and Ed championed cutting edge sounds from across the dancefloors, bringing new talent to the fore and celebrating everything that’s great about music with exclusive interviews. This was followed up by regular appearances on BBC Asian Network, BBC Radio 1′s Review Show, LBC 97.3FM, Sky News Paper Review and making the list to sit alongside 130 influential and impartial UK-based music critics and broadcasters to find the best new acts for BBC Sound of 2009/10/11/12. Ed regularly guests across the schedule on BBC Radio 5 Live (previously on the MondayMusic Review with Victoria Derbyshire), Up All Night, Drive, Late Show and launched FLP TV, an online music, fashioned and lifestyle television channel as the main host interviewing the cast of Lion King and other West End shows.
BBC Radio 4′s Saturday Live noted Ed’s love for broadcasting and his pastime obsession of buying and collecting London Routemaster Buses. In front of a live studio audience alongside film director Richard Curtis and other guests at the BBC Radio Theatre, Broadcasting House, Ed featured as a guest and told presenters Sian Williams and Reverend Richard Coles how the combination formed the pathway to his career in DJing and broadcasting.
Ed narrated BBC Three documentary series Life Through Your Lens. This led to securing a monthly residency picking is personal favourites covering all genres from Latin, Funk, Electronic to Dub for a one-hour slot on BBC Radio Bristol. Ed has broadened his expertise to become a respected voice on news, current affairs, social and diversity issues. Ed now regularly writes for the Evening Standard, Independent, Huffington Post, The Voice, Q, Jewish News, Broadcast and other publications.
Ed currently hosts two weekly radio shows on BBC Three Counties Radio and Mi-Soul Radio, sits in for Gary Crowley on BBC Radio London, appears on London Live and the 'go to' person for all music related topics on 5, Sky News. Ed also appears on the BBC News Channel as a guest for the 10.30 and 11.30 evening paper reviews. Ed is currently ITV's promo voice for the Rugby World Cup 2015 coverage.