BBC

BBC Radio Cambridgeshire: The Residency - Black Beats




BBC Radio Cambridgeshire - The Residency: Black Beats press release - December 2018. 

As part of the recent revamped evening schedule on BBC Radio Cambridgeshire, The Residency gives listeners a weekly opportunity to talk about a local fascination, a chance to share great stories and memories with the county.  

Throughout December and January, Broadcaster, DJ and music tastemaker Edward Adoo will take over the reigns for a five week stint exploring black beats and sounds in Cambridgeshire with help from listeners, DJs, artists and people who have made the black music scene in Cambridgeshire what it is today.

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Edward explains why he is overjoyed at the opportunity to take listeners directly on to the dancefloor and introduce them to the people who are part of that scene... 

"Black music, past, present and future has major roots in the Cambridgeshire area from Peterborough to Cambridge and beyond. There are stories, weekly nights and experiences that are often told but never get mentioned. I'll be able to explore this over five weeks with help from listeners through black beats and sounds on The Residency by celebrating the eclectic sounds of black music in all forms from Reggae, Soul, Disco, R&B, Hip Hop to House and beyond taking listeners directly on to the dancefloor." 

Edward will also showcase live music sessions from artists who are part of the current scene, guest DJ mixes from local DJs along with tipping his 'Future Stars' through BBC Music Introducing in Cambridgeshire and the wider independent local scene. The weekly two hour show will be a celebration of black music in Cambridgeshire. 

The Residency: Black Beats

BBC Radio Cambridgeshire. Wednesday 7-9pm.




Broadcast Magazine - September 2018

I wrote a comment piece on the latest signings across commercial radio related to Eddie Mair, Chris Evans and Matthew Wright for Broaadcast magazine. 

Radio must call time on boys' club

Pic taken from Broadcast magazine - Broadcastnow.co.uk 

Pic taken from Broadcast magazine - Broadcastnow.co.uk 

4 September 2018

Commercial stations are splashing the cash on big signings - but where are the diverse names, asks Edward Adoo

Source: Sky News

Chris Evans: announced Radio 2 departure this week

Radio is one of our best and loved mediums. As a broadcaster and avid radio geek, it’s the best in the world. The recent signings and movements across the industry shows how radio is truly valued.

UK radio still boasts the best stations and presenters but it has morphed into a world of bidding wars, with talent commanding high fees for prominent slots.

It has become like the football transfer season. But Chris Evans announcing he was leaving the Radio 2 Breakfast show then moving to Virgin Radio earlier this morning was the biggest kept secret in radio – and Evans could only reveal the first part of the story on his show.

This, plus LBC’s signing of Eddie Mair from the BBC and Matthew Wright signing for TalkSport, indicates there is still long life in radio, with big name talents commanding mass audiences.

Yet commercial stations are fishing in a safe pool. Evans, Mair and Wright are all tried and tested middle-class white guys. Where are the women or BAME talent in the mix?

Surely they should be getting a chance to connect with mainstream audiences, not just a select few?

Many years ago, I tried to secure airtime for a major commercial radio group, but soon realised I wouldn’t be valued or respected working there. I have constantly questioned why commerical radio has been sluggish to address diversity.

In a roundtable discussion at the DCMS in 2016 with former Culture Secretary Matt Hancock, I put the question to Radiocentre director Siobhan Kenny, who assured me the industry was aware of the problem and steps would be taken to ensure it is priortised.

Kenny totally got it, and I trust that she and her colleagues will ensure the sector will be more representative. But unfortunately much of commercial radio is still a boys’ club, dominated by middle class and white decision-makers who are not always aware of talent outside of their world.

“For the next generation of diverse broadcasters, Evans’ return to Virgin will not be seen as a positive step”

Bauer Group is an exception, with its top stars Angie Greaves at Magic and Melvin and Rickie on Kiss FM Breakfast. But they shouldn’t be the only group championing diverse talent.

For the next generation of diverse broadcasters, Evans’ return to Virgin will not be seen as a positive step.

Both BBC and commercial radio are keen to target the next generation of radio listeners. It’s proven quite tricky to tap into their lifestyle and the ways they consume music and other forms of media today.

Global Radio’s LBC schedule still lacks diverse choice, with one BAME presenter at the weekend and one woman at lunchtime. There is talent out there who could easily fill these slots - June Sarpong, Trevor Philips, Yasmeen Khan, Adil Ray, to name a few.

I’m not here to knock LBC, but they and others need to change their mindset. Radio must move with the times to connect with all audiences.

The BBC is addressing diversity and making sure all of its networks from national to local stations are reaching out. Some regions are playing catch up, but they are on the right track.

Big signings should appeal to all talent in radio, it should be diverse, with more room at the top especially for BAME and female talent.

Commercial radio may be cheering about their new signings, but they’ve got a long way to go if they want to get to grips with diversity.

BBC Three Counties Radio - Drivetime

Next week I will be looking after BBC Three Counties Drivetime from Monday 29th July till 6th of August with the latest stories, interviews and breaking news.

Local panellists across Beds, Herts and Bucks will join me to go through the latest politics, business and entertainment stories. Tune in - www.bbc.co.uk/threecountiesradio